Personalisation
Delivery determines whether insight becomes action.
Continuum calibrates how insights reach you based on how you process information. The underlying analysis stays constant. The framing adapts to the recipient.
Calibrated Delivery
The same insight, delivered four ways.
One signal. Four cognitive profiles. Each delivery is framed to drive correct action for that decision-maker — countering their specific biases and matching their processing style.
Raw Signal
WOWembedded thesis (margin recovery FY27) losing evidentiary support. 6 of 8 domains now show contradictory evidence. Decision point in 12 days.
WOW: 6/8 evidence domains contradict margin recovery thesis. Competing hypothesis (structural compression) now has stronger evidentiary support. H1 results in 12 days. Review evidence base.
WOW: The story is cracking. Competitors are gaining share faster than expected and the margin recovery thesis looks increasingly unlikely. You have 12 days before results. What's your exposure if this breaks?
WOW: Setting aside your entry price, the embedded thesis now has 6 domains of contradictory evidence vs. 2 supportive. Fresh eyes question: would you enter this position today?
WOW: We know you see this as undervalued. The evidence is shifting. Here's what would need to be true for the bull case, and here's what we're seeing instead. Worth 5 minutes of devil's advocacy.
How It Works
One assessment. Calibrated from day one. Improving over time.
During onboarding, a structured assessment maps five dimensions that shape how signals should be delivered to you. As you use Continuum, the system observes which framings drive action and refines calibration continuously.
Emotional response patterns
How to frame risk and uncertainty. Measured language for high sensitivity; direct probability statements for low.
Validated psychometric instrument · 20 items
Cognitive processing style
Whether to lead with narrative or data. Story-first for intuitive processors; evidence matrix for analytical.
Cognitive reflection measures · 6 items
Investment philosophy
Which evidence to emphasise. Margin of safety for value orientation; trajectory for growth.
Custom questionnaire · 8 items
Bias susceptibility
Where counter-intervention helps. Reframing prompts for anchoring risk; explicit disconfirmation for confirmation risk.
Behavioural scenarios · 6 items
Stated preferences
Timing, format, and depth. Real-time alerts or daily digests. Summary or full evidence base.
Direct capture · 5 items
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Assessment items
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Profile dimensions
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Delivery archetypes
The analysis is only as valuable as the decision it informs.
Calibrated delivery closes the gap between knowing and doing. The judgment remains yours. The preparation is ours.
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